What's the deal with the capsule?
It's one of the questions we hear most frequently at Zelmin's HQ. And hey, we get it! The capsule is DIFFERENT. It’s something you’ve likely never encountered before in a breath freshener/mint. The real real answer: the way it was originally designed, the product is intended to be sucked (to enjoy the mint coating), and then swallowed...but there's more to it than that.
“Friend, you stink...but I still love you!”
As humans, we’re always looking for ways to avoid confrontation or telling others something that might ~offend~ them. It’s in our nature to be kind and sweet, because we don’t want someone turning their back on us...that is, unless they have bad breath. That’s why we still can’t understand the big deal/stigma/taboo around telling someone their breath is a little less than fresh.
So, here’s our take on the best way to break the bad breath news.
Bad breath in the masked era
Breathless myths and urban legends
We get it - you like to get rid of your bad breath. And you have your own remedies that work just fine! Or so you think. What if we told you that not only are you using the wrong stuff, but your entire understanding of what causes it and how to fix it is totally misguided. Interested? We’re about to burst your favorite chewing gum bubble.